Thinkscoop Growth
We settle what you are saying, build the brand and the pages that carry it, then run the channels that put it in front of the people who buy. One team, one thread, from the sentence to the campaign.
ways to start, in USD
Positioning sprint
$12k to $20k3 to 4 weeks
Brand and web build
$35k to $75k6 to 10 weeks
Channel build and run
$6k to $15k per monthBuild, then rolling with a 3 month minimum
Embedded growth pod
$12k to $22k per monthRolling, minimum 3 months
An order of magnitude rather than a quote. What the figures exclude, and what moves a piece of work up a range.
Clients · 5 named
Mozilit
Qubriux
VFI Technology
Headstart
ATP STEM
Named, and that is the whole claim: no project name, no date and no delivery narrative attached to any of them, because writing one now would mean inventing it. This team runs growth work under thinkgrowth.co as well, where the same marks and the same figures are published, so both are checkable against a second source rather than only against us.
What we do
They are separate on this page because you may only need one of them. In practice they compound: the positioning decides the design, the design decides what the channels can carry, and the channels tell you whether the positioning was right.
01Positioning and messagingThe sentence a buyer repeats to their boss, and the message architecture that holds the rest of the company to it.Positioning and category choiceMessage architectureCompany and product narrativeSales collateral and pitch decksSee the work
02Brand and design systemsA visual system that survives a website, a deck, an ad set and a product screen, with the files and rules that keep it from drifting.Brand identity and logo systemsTypography, colour and layout systemsWebsite design, from wireframe to build-readyDesign systems and component librariesSee the work
03Channels and paid mediaRunning the paid and organic channels that actually fit what you sell, with measurement that holds up in a budget review.LinkedInMetaInstagramYouTubeSee the work
04Outbound and content systemsA repeatable engine: lists, sequences, a publishing cadence and the assets each one needs, run every week instead of in bursts.Outbound list building and researchSequence writing and testingDomain, inbox and deliverability setupContent calendar and productionSee the workThe work product
These are the artefacts a positioning and brand engagement hands over. Ours are made for ourselves and published rather than described, at the sizes and ratios they actually run at, so the craft is a thing you can look at instead of a thing we claim. Below at full size: the message architecture, which is what every later decision on a project gets checked against.
exhibit 04
positioning
Audience: founders and marketing leads at technical companies. One claim, three supports, two pieces of proof under each, and the list of what the message is choosing to give up.
primary claim
Positioning first. Then the system that carries it.
not claimed
a guaranteed cost per lead · a follower target · a channel we have not tested
what it produced
Measured on live accounts, not modelled. The sector figures below are reported without client names because that is how they were agreed, and we are not going to attach them to the roster further up the page to make them look bigger than they are.
Every figure on this page was produced by this team on live client accounts and is published by thinkgrowth.co, the growth firm the same owner runs, which is where these campaigns were delivered. Nothing here was written for this page, rounded up or restated.
How the work runs
The same four stages whether the brief is a positioning sprint or a channel build. The order matters more than the labels: nothing gets designed before somebody has decided what it is arguing.
Before anything gets written or designed, we go and find out what is actually true: what you sell, who buys it, what they compared it to, and where the current work is losing them.
Positioning is a decision, not a discovery. We put the options in front of the people who can settle it, argue the trade-offs, and write down what was chosen so the rest of the work has something to be consistent with.
Then the work gets made: the identity, the pages, the collateral, the creative, the sequences. Built as a system with reusable parts, because you will need the twentieth asset as much as the first.
The system goes live on a weekly rhythm and we report what it did, including the parts that did not work. If a channel or a message is not earning its place, we recommend stopping it rather than quietly continuing.
What it costs, in full
The figures are the ones at the top of this page. What is added here is the scope: what the shape actually carries, so the range is attached to something. The services page carries what the figures exclude and what moves a piece of work up a range.
Ranges in USD, and an order of magnitude rather than a quote. They are published so you can rule us in or out before spending a meeting finding out, which is a different thing from a price list. What moves a piece of work up a range is the number of audiences, the number of products that have to be described, how many people have to agree, and whether there is a build attached.
3 to 4 weeks
$12k to $20k
Interviews, a competitive read, the positioning decision and the message architecture, plus copy for the pages that carry the most weight. You own the output whether or not we do anything else.
6 to 10 weeks
$35k to $75k
Identity, design system, site design and build-ready specification, with the templates for the assets your team makes every week. Engineering can be ours or yours.
Build, then rolling with a 3 month minimum
$6k to $15k per month
One or two channels set up properly with offers, landing pages, creative and measurement, then run and reported weekly. We start narrow on purpose.
Rolling, minimum 3 months
$12k to $22k per month
A small standing team across positioning, design and channels, working to your priorities on a weekly cadence, with everything documented as it is built.
The honest part
Saying this in public is the cheapest way to make the rest of the page credible, and it saves both of us a quarter.
What we think
Written for a founder or marketing lead at a B2B SaaS company who is deciding what to do about positioning, brand or channels. Nothing gated, and no statistics, because a benchmark nobody here measured is a borrowed claim.
Who does the work
Chief Marketing Officer · 10 years
Leads the Growth practice. On an engagement he chairs the session where the positioning gets settled, signs off the message architecture the rest of the work is built against, and is accountable for anything the studio publishes in your name. He is also the person who tells you when we think the brief is the wrong brief.
Work from this practicewhere to go next
Bring the product, the buyer and what is not landing. Somebody who does the work reads it and replies within one working day, with a straight read on the problem, including when the answer is that you do not need us yet.
