Running the paid and organic channels that actually fit what you sell, with measurement that holds up in a budget review.
Channel work goes wrong in two predictable ways: running everything at once so nothing gets a fair test, and reporting numbers that nobody can tie to revenue. We start with one or two channels that match how your buyers actually decide, build the offers and the landing pages properly, and set up measurement before we spend anything.
Before anything gets written or designed, we go and find out what is actually true: what you sell, who buys it, what they compared it to, and where the current work is losing them.
Positioning is a decision, not a discovery. We put the options in front of the people who can settle it, argue the trade-offs, and write down what was chosen so the rest of the work has something to be consistent with.
Then the work gets made: the identity, the pages, the collateral, the creative, the sequences. Built as a system with reusable parts, because you will need the twentieth asset as much as the first.
The system goes live on a weekly rhythm and we report what it did, including the parts that did not work. If a channel or a message is not earning its place, we recommend stopping it rather than quietly continuing.
Ranges in USD, and an order of magnitude rather than a quote. They are published so you can rule us in or out before spending a meeting finding out, which is a different thing from a price list. What moves a piece of work up a range is the number of audiences, the number of products that have to be described, how many people have to agree, and whether there is a build attached.
3 to 4 weeks
$12k to $20k
Interviews, a competitive read, the positioning decision and the message architecture, plus copy for the pages that carry the most weight. You own the output whether or not we do anything else.
6 to 10 weeks
$35k to $75k
Identity, design system, site design and build-ready specification, with the templates for the assets your team makes every week. Engineering can be ours or yours.
Build, then rolling with a 3 month minimum
$6k to $15k per month
One or two channels set up properly with offers, landing pages, creative and measurement, then run and reported weekly. We start narrow on purpose.
Rolling, minimum 3 months
$12k to $22k per month
A small standing team across positioning, design and channels, working to your priorities on a weekly cadence, with everything documented as it is built.
What the figures exclude, and the questions they usually produce, are answered in full on the services page.
It depends on how your buyers decide, not on which platform is popular this year. A long enterprise cycle and a self-serve product need different answers. We will recommend one or two to start and hold the rest back until the first ones work.
No. Anyone quoting you a number before running a single test on your product is guessing, and you should treat the guess as a sales tactic. We will tell you what we expect to learn in the first six weeks and what we would need to see to keep spending.
No. A percentage of spend pays us to spend more, which is the wrong incentive. We price the work, and the media budget is yours and paid on your own accounts.
You do. We work inside your accounts with our own access, so if the engagement ends you keep the history, the audiences and the learning. Accounts built under an agency identity are a trap and we do not use them.
We say so in the weekly report, and if it is still not working after a fair test we recommend stopping. A retainer that quietly keeps a dead channel alive is the most common way this work wastes money.
What this line hands over
Channel work lives or dies on the page the click lands on. This is the teardown that decides what a page has to answer and in what order, done before any creative is made.
exhibit 08
teardown
Same page, same number of blocks, roughly the same height. Nothing was added on the right. What changed is what each block is for.
The left column is not badly made. Every block on it is a competent execution of a decision nobody made, which is the failure this studio was built to fix.
The right column has the same number of blocks and roughly the same height. Nothing was added. The change is that each block now answers one question, in the order a reader asks it: what is this, instead of what, why believe you, what are you not, what does it cost me to find out.
The other three
Bring the product, the buyer and what is not landing. You will get a straight read on the problem, including when the answer is that you do not need us yet.
