Question 1

Is this a workshop or is something built at the end of it?

Accepted Answer

There is a workshop in the middle, but the deliverable is written work: a positioning statement, a message architecture, page copy and a sales narrative. A workshop on its own tends to feel good for a fortnight and then get forgotten.

Question 2

We already know our positioning. Can you skip to the copy?

Accepted Answer

Sometimes, yes. If you can send us the positioning statement and three people in your company describe the product the same way, we will take it and go straight to writing. If those three answers differ, the copy will not fix that and we will say so.

Question 3

Who needs to be involved from our side?

Accepted Answer

A founder or the person who can settle an argument about strategy, plus whoever runs sales. Four to six interviews across the company, and one working session with the people who can actually decide. Anything less and the output has no authority inside your business.

Question 4

What if we disagree with the positioning you recommend?

Accepted Answer

Then we argue it out and you decide, because you have to live with it. We will show the reasoning and the alternatives we discarded, and if you pick a different route we will write to that one properly rather than sulking about it.

Question 5

Do you write for technical products?

Accepted Answer

Yes, and it is most of what we do. The engineering practice at Thinkscoop is next door, so the person writing about your inference costs or your data model can get the detail checked before it is published rather than guessing.

Question 6

Can you build the site as well as design it?

Accepted Answer

Yes. Thinkscoop builds software, so the front-end can be built by the same company that designed it. If you have your own engineers we will hand over a specification and review the build instead, which is usually cheaper for you.

Question 7

Do you do a rebrand if we just need a website?

Accepted Answer

Not automatically. Plenty of companies need a better site and a tidier type scale, not a new identity. We will tell you which one you are, and we would rather do the smaller piece well.

Question 8

What design tools do you work in?

Accepted Answer

We work in whatever your team already uses, so that the handover is not a migration. If you have no preference we will pick one and say why.

Question 9

How do you handle accessibility?

Accepted Answer

Contrast ratios are computed during design, not audited afterwards, and every text pair we ship meets WCAG AA. Focus states, keyboard order and reduced-motion behaviour are specified as part of the design rather than left to the developer.

Question 10

Do we own the files?

Accepted Answer

Yes. Source files, fonts we licensed on your behalf, and full ownership of the work. Nothing is held back to make a retainer harder to end.

Question 11

Which channel should we start with?

Accepted Answer

It depends on how your buyers decide, not on which platform is popular this year. A long enterprise cycle and a self-serve product need different answers. We will recommend one or two to start and hold the rest back until the first ones work.

Question 12

Will you guarantee a cost per lead?

Accepted Answer

No. Anyone quoting you a number before running a single test on your product is guessing, and you should treat the guess as a sales tactic. We will tell you what we expect to learn in the first six weeks and what we would need to see to keep spending.

Question 13

Do you charge a percentage of ad spend?

Accepted Answer

No. A percentage of spend pays us to spend more, which is the wrong incentive. We price the work, and the media budget is yours and paid on your own accounts.

Question 14

Who owns the ad accounts?

Accepted Answer

You do. We work inside your accounts with our own access, so if the engagement ends you keep the history, the audiences and the learning. Accounts built under an agency identity are a trap and we do not use them.

Question 15

What if a channel is not working?

Accepted Answer

We say so in the weekly report, and if it is still not working after a fair test we recommend stopping. A retainer that quietly keeps a dead channel alive is the most common way this work wastes money.

Question 16

Do you send outbound automatically?

Accepted Answer

Not without a person in the loop. Sequences are drafted, reviewed and released by someone who is accountable for them. Fully automated sending is how companies burn a domain and a reputation in the same month.

Question 17

Do you buy lists?

Accepted Answer

No. Lists are researched and verified against a defined target, which is slower and works considerably better. A purchased file is mostly people who will never reply and some who will report you.

Question 18

Will you ghostwrite for our founder?

Accepted Answer

We will draft in their voice from interviews and their own material, and they approve everything before it publishes. We will not invent opinions they do not hold or claims they cannot stand behind in a meeting.

Question 19

How long before outbound produces anything?

Accepted Answer

Infrastructure and warm-up take a few weeks before meaningful volume is safe to send. Anyone starting at full volume in week one is spending your domain reputation to look fast. We would rather be honest about the ramp.

Question 20

Can our team run this after you leave?

Accepted Answer

That is the intent. The runbook, the templates, the list criteria and the reporting are written as we go and handed over. If you want us to keep running it we will, but not because you cannot.

Answered before you ask.

Positioning and messaging

Brand and design systems

Channels and paid media

Outbound and content systems

Ask the one that is not here.