Four lines. Take one, or take the sequence: the positioning decides the design, the design decides what the channels can carry, and the channels tell you whether the positioning was right.
Ways to start, and what they cost
The engineering side of this company publishes its ranges on every service page. It would be strange for the practice that sells clear communication to be the one being vague about money, so here are ours.
Ranges in USD, and an order of magnitude rather than a quote. They are published so you can rule us in or out before spending a meeting finding out, which is a different thing from a price list. What moves a piece of work up a range is the number of audiences, the number of products that have to be described, how many people have to agree, and whether there is a build attached.
3 to 4 weeks
$12k to $20k
Interviews, a competitive read, the positioning decision and the message architecture, plus copy for the pages that carry the most weight. You own the output whether or not we do anything else.
6 to 10 weeks
$35k to $75k
Identity, design system, site design and build-ready specification, with the templates for the assets your team makes every week. Engineering can be ours or yours.
Build, then rolling with a 3 month minimum
$6k to $15k per month
One or two channels set up properly with offers, landing pages, creative and measurement, then run and reported weekly. We start narrow on purpose.
Rolling, minimum 3 months
$12k to $22k per month
A small standing team across positioning, design and channels, working to your priorities on a weekly cadence, with everything documented as it is built.
What those figures do not carry:
The questions those figures produce
No. It is an order of magnitude. A number produced before anyone has read your positioning, your funnel or your current creative is designed to win the work rather than to survive it. The ranges are published so you can rule us in or out before spending a meeting on it, and the quote comes after we have seen the brief, with the working attached.
Because the alternative is asking a founder to book a call to find out whether we are within an order of magnitude of their budget, and that is a tax on their time to protect our negotiating position. The engineering side of this company publishes its ranges on every service page. It would be strange for the practice that sells clear communication to be the one being vague about money.
Number of audiences, number of languages, how many products have to be described, how many people have to agree, and whether there is a build attached. A single product sold to one buyer in one market sits near the bottom. A platform with three buyer types, a partner channel and a board that wants to see routes sits near the top.
Sometimes, and we will say so if that is what the problem needs. A message architecture on its own, a landing page rebuild, a review of a system you already have. If the honest answer is that a fortnight of work would fix it, taking a sprint fee for it would be a bad way to start a relationship.
Most briefs arrive as one of these and turn out to be another. Describe the problem and we will tell you which it is.
