The arguments, before you need a studio. Written for a founder or marketing lead at a B2B SaaS company who is deciding what to do about positioning, brand or channels. Nothing gated, no form in the way, and nothing that needs a call to make sense.
Why there are no numbers in these
None of these carry a statistic, because a benchmark nobody in this studio measured is a borrowed claim, and a borrowed claim is the thing we tell clients to delete. The arguments are made structurally instead, and the worked examples use invented companies that could not be mistaken for a client.
These are the general arguments. Tell us what you are selling and to whom, and we will tell you which parts apply and which do not.
